March 2015
Brand Equity Builds Stockholder Equity
To build enterprise value in the food & beverage industry, build brand equity. Consumer loyalty to a brand generates repeat purchases; repeat purchase patterns create annuity-like cash flows; recurring revenues reduce investors’ and acquirers’ perceptions of risk and increase the valuation paid for the brand marketer’s stock or business. But how do you cook up […]
![](https://merger.com/wp-content/themes/miruscapital/timthumb.php?src=/wp-content/uploads/2023/12/andy_crain_final.12.4.23-web-e1701704858216.png&h=73&w=73&zc=1&q=100)
Three ways the strong dollar affects your business
How many businesses do you know that increased their prices 28% last year? If you answered “we all did“, then you would be right. At this time last year, a European customer buying $100,000 of your made-in-the-USA products would have viewed that as a €73,000 cost. Today, that same purchase costs your customer €92,000, an […]
![](https://merger.com/wp-content/themes/miruscapital/timthumb.php?src=/wp-content/uploads/2013/08/team4.jpg&h=73&w=73&zc=1&q=100)
A 10-Year Review & Analysis of Med-Tech Funding Trends
In the past, the next step would be for venture or institutional funds to take technology through to approval and market introduction. For a fairly straightforward 510K device this might be another $1 to 3 million. For a PMA device it could run upwards of $30 to 50 million or more. No matter where you are […]
![](https://merger.com/wp-content/themes/miruscapital/timthumb.php?src=/wp-content/uploads/2012/12/Patrick_web1.jpg&h=73&w=73&zc=1&q=100)
Three places good businesses come from
At Mirus, we work with middle-market companies, typically closely-held and often “organically grown” with the founder(s) still involved. Most of our clients have built their business around particular cultures (customer-oriented, cost-driven, innovation-centered, team-oriented, etc.), strategy (focus, cost, etc.) as well as particular capabilities, often developed following early success with one or more significant customers. Sometimes […]
![](https://merger.com/wp-content/themes/miruscapital/timthumb.php?src=/wp-content/uploads/2013/08/team4.jpg&h=73&w=73&zc=1&q=100)
4 ways to maintain confidentiality when selling a business
Many business owners we work with when selling a company express deep concerns about maintaining the confidentiality of the M&A process: “If my competitors learn that my business is for sale, they’ll tell their sales force and all my customers will know.” This is a concern with which I’m painfully familiar.When selling my family’s fifth-generation […]
![](https://merger.com/wp-content/themes/miruscapital/timthumb.php?src=/wp-content/uploads/2023/12/andy_crain_final.12.4.23-web-e1701704858216.png&h=73&w=73&zc=1&q=100)
Recent Comments