Permamulch/Phoenix acquired by Easy Gardener, with financing from HIG Capital

Easy Gardener Products, a multinational manufacturer and distributor of gardening products, has acquired Phoenix Products, a manufacturer of lawn and garden products, including PermaMulch, a high quality gardening mulch made from recycled rubber. Alan Fullerton, a partner at Mirus Capital Advisors, was the advisor to Phoenix Products on the transaction.

Easy Gardener Products, Inc., backed by H.I.G. Capital, manufactures branded gardening products and specialty fertilizers for consumer markets. The company also sells products for commercial landscapers. Easy Gardener manufactures and distributes over 400 products through lawn and garden retailers in the United States, Canada, and Europe.

Easy Gardener’s brands include WeedBlock and Landmaster weed control fabrics, Jobe’s fertilizer spikes and tree care products, and ROSS root feeder and fertilizers. The company also produces Sun Screen Fabrics and accessories, netting, plastic fencing, and functional landscape edging products, including Emerald Edge, Fiber Edge, Hydro-Edge, and Ultra-Edge.

Easy Gardener’s fertilizer production facility is in Paris, Kentucky, and the recycled rubber products plant is in Batesburg, South Carolina. The company employs over 250 people in North America and Europe.

About Mirus Capital Advisors

Mirus Capital Advisors provides investment banking solutions to corporate clients in technology, business services, manufacturing, consumer products, health care, and the resort & hospitality industry. Since 1987, Mirus has provided corporate finance advisory services on engagements including mergers, acquisitions, divestitures, recapitalizations, and valuations. For additional information, visit www.merger.com.