Internet and Digital Media
Internet and digital media investors have clearly favored growth and more specifically certain categories boasting the most rapid adoption ( SMAC – Social, Mobile, Analytics, Cloud ) over profitability; however, the long term viability of some Internet business models remain. Conversely, eCommerce, and eTailing more generally, continues to grow and go mainstream, often at the expense of more asset-intensive brick and mortar retailers. While there are many digital media companies that have demonstrated prowess in assembling and engaging online audiences, the long-term winners with be those properties and/or technologies that go further to unearth real insights that enable truly personalized target marketing.
By analyzing key metrics like velocity, customer lifetime value, cost to acquire and cost to serve, Mirus approaches transactions from the buyers’ perspective in a way that presents your company in the best light, leading to transactions that exceed your expectations.
Over our 35 years of successful transaction experience, Mirus has completed deals in the following internet and digital media subcategories:
- Lead generation
- Digital Media
- Data Analytics
- Cloud Computing
- Mobile Computing
Mirus provides direct access to sector-specific expertise, as well as knowledge of, access to and relationships with global buyers and sellers in the internet and digital media sector.