Mirus Capital AdvisorsMirus Capital Advisors

Friday, June 30, 2017

Food M&A Heats Up

Over the past decade there has been a bifurcation of M&A activity in the food industry, as “better for you” health & wellness brands have attracted strong acquisition interest from both strategic and financial acquirers while more traditional steady, solid, profitable, but lower-growth food manufacturing businesses have not attracted as much attention. That is changing […]

Tuesday, March 31, 2015

Brand Equity Builds Stockholder Equity

To build enterprise value in the food & beverage industry, build brand equity.  Consumer loyalty to a brand generates repeat purchases; repeat purchase patterns create annuity-like cash flows; recurring revenues reduce investors’ and acquirers’ perceptions of risk and increase the valuation paid for the brand marketer’s stock or business. But how do you cook up […]

Tuesday, June 17, 2014

“$163 million?!!!? Hey, Terminate ME!” (Break-up fees in the middle market)

Hillshire Brands agreed last month to acquire Pinnacle Foods for $4.3 billion in a deal intended to broaden Hillshire’s product offerings beyond Ball Park hot dogs, Jimmy Dean sausages, and other protein products by adding Pinnacle’s roster of iconic grocery brands including Birds Eye, Mrs. Paul’s, Log Cabin, Duncan Hines, Vlasic and more.  The market […]