Mirus Capital AdvisorsMirus Capital Advisors

Monday, June 21, 2021

COVID-19 Impact on E-Commerce

Approximately 51% of United States residents are at least partially vaccinated as of June 2021. With the rate of positive COVID-19 cases dipping, we are slowly watching the country return to pre-pandemic life.  As we watch life return to normal, it is clear that there will be potent effects to both retail and e-commerce in […]

Tuesday, January 19, 2021

E-Commerce Valuation and the COVID-19 Bump

COVID-19 is the story of the year 2020.  It had a profound effect on our businesses, politics, health and relationships.  Analyzing the effects on relationships, politics and health should be left to doctors, therapists and pundits.  How it affected business, especially e-commerce, is fascinating. While much of the country was shut down beginning in mid-March […]

Wednesday, January 29, 2020

4 Factors That Can Influence Your Valuation

For many years I have written that a company’s value during a sale process is determined primarily by three variables: Size of the company, growth of the company, and profits of the company.  Of course, that is overly simplistic. Many other factors influence the value of a company. Several examples are: the industry in which […]

Monday, January 27, 2020

Direct Marketing Deal Elements

By Stuart Rose, Mirus Capital Advisors and Geoff Wolf, Wolf Direct There are important numbers and concepts used to evaluate the acquisition of companies. Sales, growth, profitability, Earnings Before Interest, Taxes, Depreciation and Amortization (EBITDA), and discounted cash flow (DCF).  All of these are important when presenting a company for sale in a Confidential Information […]

Friday, January 10, 2020

It was the Best of Times

It was the best of times, it was the worst of times.  Stock market indices are achieving record highs while nearly 40% of publicly traded US businesses lost money over the last 12 months (according to James Mackintosh of the WSJ). How is that happening?  How do companies like Tesla trade at valuations of billions […]

Thursday, December 19, 2019

Valuing Companies by Analyzing their Customers

There is a recent article in the Harvard Business Review describing the benefits of valuing companies by analyzing their customers – their retention, churn and cost of acquisition.  Customer-based corporate valuation (“CBCV”) is meant to highlight the true value of an entity due to the loyalty of its clientele.  To an old cataloger like me, […]

Wednesday, March 20, 2019

Retail consolidation – is it a good thing?

Retail sales are a constant presence in our lives and on the TV, computer, and mobile device screens we look at. So, when we shop, where do we go? More and more, directly or indirectly, most consumers wind up buying from one of three e-commerce giants — Amazon, Walmart, or eBay. What is the current […]

Tuesday, September 04, 2018

Invest, Harvest, or Divest

Retailers of all stripes face a challenging environment. E-commerce is growing by 15-17% per year, while traditional catalogers and brick and mortar are down or flat. Prospecting is difficult, expensive and inconsistent. However, even e-commerce companies see mixed results as Amazon continues to expand and suck the oxygen out of the market.  That is unless […]