Mirus Capital AdvisorsMirus Capital Advisors

March 2015

Tuesday, March 31, 2015

Brand Equity Builds Stockholder Equity

To build enterprise value in the food & beverage industry, build brand equity.  Consumer loyalty to a brand generates repeat purchases; repeat purchase patterns create annuity-like cash flows; recurring revenues reduce investors’ and acquirers’ perceptions of risk and increase the valuation paid for the brand marketer’s stock or business. But how do you cook up […]

Tuesday, March 31, 2015

What do the Consolidating 3D Printing Industry and La Sagrada Família have in common?

  I just got back from a wonderful trip to Barcelona with EO Boston .   One of the highlights of the trip was getting a guided tour of La Sagrada Família by Cesar Ramirez Martinell, one of the lead architects whose grandfather worked with Antoni Gaudi when he began in 1882, more than a century […]

Monday, March 30, 2015

Three ways the strong dollar affects your business

How many businesses do you know that increased their prices 28% last year? If you answered “we all did“, then you would be right. At this time last year, a European customer buying $100,000 of your made-in-the-USA products would have viewed that as a €73,000 cost. Today, that same purchase costs your customer €92,000, an […]

Sunday, March 15, 2015

A 10-Year Review & Analysis of Med-Tech Funding Trends

In the past, the next step would be for venture or institutional funds to take technology through to approval and market introduction. For a fairly straightforward 510K device this might be another $1 to 3 million. For a PMA device it could run upwards of $30 to 50 million or more. No matter where you are […]

Thursday, March 12, 2015

Three places good businesses come from

At Mirus, we work with middle-market companies, typically closely-held and often “organically grown” with the founder(s) still involved.  Most of our clients have built their business around particular cultures (customer-oriented, cost-driven, innovation-centered, team-oriented, etc.), strategy (focus, cost, etc.) as well as particular capabilities, often developed following early success with one or more significant customers.  Sometimes […]

Tuesday, March 10, 2015

4 ways to maintain confidentiality when selling a business

Many business owners we work with when selling a company express deep concerns about maintaining the confidentiality of the M&A process:  “If my competitors learn that my business is for sale, they’ll tell their sales force and all my customers will know.” This is a concern with which I’m painfully familiar.When selling my family’s fifth-generation […]

Tuesday, March 10, 2015

Why take a PaaS?

Over recent years we have seen a preference of PLM and ERP suppliers to work with a few large System Integrators to implement their products within large customers who demand special attention and substantial resources, often in spikes of demand. Now, with the demand of manufacturing companies for industry specific solutions, proliferation of the cloud, […]

Thursday, March 05, 2015

It’s really about “the passion”

Dave Sharp an AP journalist in Maine discovered that CNL, a Florida-based real estate investment trust, (“REIT”), put its lifestyle portfolio up for sale through the investment bank, Jefferies, Inc (click here to read more). This must be a very significant event and because of its importance, it must therefore be a dramatic change for skiers […]

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