Mirus Capital AdvisorsMirus Capital Advisors

Tuesday, March 31, 2015

Brand Equity Builds Stockholder Equity

To build enterprise value in the food & beverage industry, build brand equity.  Consumer loyalty to a brand generates repeat purchases; repeat purchase patterns create annuity-like cash flows; recurring revenues reduce investors’ and acquirers’ perceptions of risk and increase the valuation paid for the brand marketer’s stock or business. But how do you cook up […]

Monday, March 30, 2015

Three ways the strong dollar affects your business

How many businesses do you know that increased their prices 28% last year? If you answered “we all did“, then you would be right. At this time last year, a European customer buying $100,000 of your made-in-the-USA products would have viewed that as a €73,000 cost. Today, that same purchase costs your customer €92,000, an […]

Sunday, March 15, 2015

A 10-Year Review & Analysis of Med-Tech Funding Trends

In the past, the next step would be for venture or institutional funds to take technology through to approval and market introduction. For a fairly straightforward 510K device this might be another $1 to 3 million. For a PMA device it could run upwards of $30 to 50 million or more. No matter where you are […]

Tuesday, March 10, 2015

4 ways to maintain confidentiality when selling a business

Many business owners we work with when selling a company express deep concerns about maintaining the confidentiality of the M&A process:  “If my competitors learn that my business is for sale, they’ll tell their sales force and all my customers will know.” This is a concern with which I’m painfully familiar.When selling my family’s fifth-generation […]

Wednesday, December 17, 2014

Who would buy my company?

Many business owners are surprised to learn that large, often global, companies are active acquirers of lower middle market businesses.  A company much larger than yours may be the right acquirer for your business. There’s a rule-of-thumb in M&A that the likely acquirer for a business is 3-10x larger than the seller.  Large enough to […]

Wednesday, December 17, 2014

Small Business Investment Incentives – US vs. UK

As reported in the Angel Capital Association news-letter last week, The House passed the “Tax Increase Prevention Act” (TIPA) that amongst other things would exclude 100% of capital gains on the stock of small businesses acquired in 2014 and held for more than five years.  It also eliminates the gain as an Alternative Minimum Tax […]

Monday, December 15, 2014

The Entrepreneur’s Path – It is All About Perspective

Foreshorten: to shorten by proportionately contracting in the direction of depth so that an illusion of projection or extension in space is obtained. I recently had the opportunity to reconnect with a former colleague who is an executive with Intrinsic Therapeutics, an “early stage” medical device company, with a very clever technology.  It is early […]

Wednesday, December 10, 2014

The Impact of the Test, Measurement and Certification Industry

The tools and techniques used in test and measurement, and in certification work, are essential in advancing new technologies and businesses. Starting with basic weights and measures in antiquity, to protractors, sextants, clocks, to spectrometers and oscilloscopes, and advancing to the most modern metrology tools and services, this industry continues to support innovation across the […]